Create logo? Make logos for companies is our passion!
Create a logo should be inserted in a branding process that requires research, analysis, joint reflection with the client and a lot of dedication and good judgment in making strategic decisions. When we begin a process of logo creation and
branding, corporate identity is much more than a logo and its applications. She reveals how it is organized, an institution or company, whether you are centralized or decentralized, if you have divisions, subsidiaries, or branches, and that the relationship these structures have with the whole.
Above all, the identity is everything that your organization is in and of itself, considering its structure, purpose, history and personality. In this set of factors we find the real corporate identity of the company.
On the other hand, the
corporate image is the result of all the messages that the institution passes to the outside. So in the mind of the recipients, as a synthesis of the set of signals from products, services and communications. Being sure that the image is the concept of reception, identity is a concept of the issue.
Finally, the passage of the identity in the image is done through corporate communications. In this chapter, includes-advertising, political public relations, the decoration of the premises, the form of daily relationship, etc, etc. the important thing to retain is that any communication action of the corporate image should project, clearly, what the organization is and what is its purpose.
The discussed up to here allows us to find the starting point of our reflection when we design the rebranding of a brand: the identity of the company. If we see the company as a brand, we must understand their identity as a genetic code that will influence your entire journey. And its definition is found when we are able to know which gives you:
- the difference
- your stay
- the uniformity of
- your value
- your truth
- your recognition
The first point to reflect on regarding the company, already in the domain of corporate communication, is the way to reveal the Structure of your Corporate Identity. We are faced with 3 choices:
-
Monolithic: when you use a name and one visual style, sounds a simple idea, and centralized.
-
Differentiated: it is the opposite, it is when you use different names, symbols and logos for each business area or division, projecting, as an image decentralised.
-
Mixed: choose by different names (and possibly colors) but with the same logo and font.
Contact us now and see what we can do for your business!
See our
Portfolio of Branding, where you can find hundreds of examples of creating logos.
