Create logo for free? Do soon low-cost?
There is a second chance for a first good impression! Does not harm the image of your company, using logos, a free logos low-cost. I knew that to make a logo cheap or for free, your logo will be the same as the many others, because it is done using libraries of clipart? The importance of building a good corporate identity. The corporate identity, reflected in its logo, may be defined as a set of characteristics that make an organization unique and different from all the others. These characteristics are manifested through symbols and attitudes by which the organization reflects. It can be stated that a corporate identity is strong it should be based on the pillars of differentiation, coherence and recognition.
Are usually defined the three key points that constitute the corporate identity: the corporate behavior that is defined by the actions that the organization takes the cable in view of the market; corporate communication, which includes advertising and public relations of an organization and, finally, the visual identity that is recognized by the logo of the organization, among other aspects of graphics, such as typography, patterns and images associated with it. We can further highlight the organizational culture that includes, among other aspects, the values, the beliefs, the norms and the principles governing the organization.
Corporate identity, your logo, your logo have quite an important role in the success and notoriety of an organization. Is the visual identity that will define, in large part, how is it that an organization will be perceived by the general public. A symbol, a logo or even the mark itself are all part of this concept. As a general rule, it is followed by a manual of corporate visual identity, which includes specifications that must be followed, and the strategy visual set to be a winner.
Good examples of corporate images are well executed are the Mcdonald's, Coca-Cola, Apple, Nike or the Portuguese EDP.
However, in addition to the part of the graphic design, the logo, the corporate identity also includes the mission and vision, by which an organization defines itself and which are no less important.
The mission represents, basically, the core of the existence of any organization. It is this which defines what to do (the strategy by which the guide) and for those who do (the target consumer). This plays the role of “engine” in your organization: everything revolves around it. A mission must have its objectives very well fleshed out, and to be quite clear, there may be room for false interpretations.
As to the vision, this represents the ideal of the organization: it is here that defines where it wants to see-if and position-if in the future.
In conclusion: a corporate identity has been very marked, recognized and accepted by the consumer is very important in terms of fostering relationships, strong and lasting, with the target audience. The way a consumer perceives an organization will do with that this has a certain attitude, that if you want to be always positive, not only in relation to brands, but in relation to the organisation.
See our
Portfolio of Branding, where you can find many examples of logos.
