Creation of logo, Contradiction

The Designarte™ was the selected agency to create a new name and a new brand / logo for this company that already functioned with a different name. The name Contradiction associates immediately to the tradition and "Portuguese cuisine", and reinforces one of the main attributes of the brand, caution and careful selection - and has the characteristics that a good name should be short, direct, with good sound and easy to understand. The job of Naming/Branding continued with the development of the concept of a logo that would allow an effective application in the decoration of the store. Thus, the Designarte™ appealed to the tones of "land" as well as the symbols that depicting the component "rustic" and "tradition". The decoration of the shop was also the post of the Designarte™.

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