Creation of logo and branding Altis

In the new trademark / logo of the Altis, the objective in this design project was to establish a strong coherence with the already existed and it was recognized about 50 years ago, a time that has always had a strong presence in the Cycling tour of Portugal. In this way, it has been maintained the main reference for the aesthetic of the old logo (the "a" tiny but large). The stripe underneath the lettering that "appeared" in the old logo was, with coherence, replaced by a single circular symbolizes the "wheel" - the element that all has to do with movement and, on the other hand, with components and accessories of bicycles and motorcycles.

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