Design and creation of Labels
The Design of Labels is an area of Graphic Design for which the DesignarteTM is highly oriented. The graphic design of labels, packaging and labels requires knowledge and skills in graphic and specific in the area, given its rules and specificities. The
design of labels is inserted in the discipline of graphic design and has own specifics that must be mastered during the development of a project for the graphic design of this nature. A bad label that does not demand the consumer to the value-added product and which does not convey credibility and confidence in the product, is committed to dramatically sales and can even “kill” a product, even one that is of good quality. The design of the label must convey credibility, consistency, and it should mainly reflect the quality of the product and trust in the company/brand.
A good design of labels is a “commercial asset” that helps to sell regardless of the quality of the product. We all already happened to buy a certain product that seemed to us to be of good quality and when the “consume” we found that the quality fell short of our expectations. In these cases, the perceived quality by the consumer (and reflected by the label or the packaging) was higher than the actual quality and uniqueness of the product. On the other hand, a good label helps effectively to keep the brand in the memory of the consumer.
A label effective it must have an attractive image, a clear message, attractive, as well as should display and highlight the relevant attributes of the product. The graphic design of labels is an activity that is not just any graphic designer who is able to do. You must have experience and knowledge of the rules of the relevant entities and how to design, structure, and design a label. Currently uses-very much a strategy to put the legal elements required on the label, absorbing this function of the label, thus the label “clean and discreet only with the brand and with the most relevant information.
Thus, our agency's graphic design is highly dedicated to develop all kinds of labels, labels, blister cards and packaging (packaging). The design of labels is an integral part of the universe of graphic design and should not be left to chance in the communication plan of the company.
See our
portfolio of graphic design, where you can find many examples of labels, stickers, blister cards and packaging (packaging).
The process of creating a label 1 – Analysis and reflection of the type of product we are “selling”, positioning this in relation to competing products (including price positioning), as well as reflection on the reality of the product portfolio of the company.
2 - Collection of texts, images, appear on the label.
3 – Development of pre-comps in order to ascertain the image that should be taken so that the positioning of the product is framed with the objectives defined. The client in this phase assesses if the graphic design is consistent with the desired.
4 – final Development of the graphic design of the label after reflection of the pre-comps and fixes all of the legal elements of the same.
