Corporate identity, corporate image or visual identity
The DesignarteTM is a design agency highly specialized in corporate identity and developing branding strategies. The Corporate Identity of a company is much more than a simple logo and their applications. She reveals how it is organized, an institution or company, whether you are centralized or decentralized, if you have divisions, subsidiaries, or branches, and that the relationship these structures have with the whole.
To develop a Corporate Identity effective (also called a corporate image or visual identity) is necessary, before everything else, getting to know the audience you want to reach. For this, an analysis of their cultural habits and social and thinking and analyzing about the same. Only after this analysis, an Agency will be in a position to respond to the needs, concerns, trends and tastes most suitable.
The effective development of the Corporate Image of a company requires steps very concrete and precise as well as a methodology determined; the first steps will be the analysis of the competition, followed by a creative process based on the objectives of the company, its products and/or services, as well as on the characteristics of your target audience.
One of the most important aspects to consider is also the framework of these aspects with the rules and constraints of the Psychology of Color and the Psychology of Form, with the aim of creating a single image, with a personality of its own (such as a fingerprint), and that transmit the company's philosophy.
A care very particular resides in the different applications of this Image, since this should be thought of, also, taking into account its effectiveness in promotional materials such as brochures, decoration, signage, billboards, etc.
The aim is that the Image of the company to transmit positive concepts such as trust, credibility, seriousness, distinction, security, innovation, or at least some of these concepts in an integrated way, thus enabling a coverage of more generalized audience. It is also important that the Image created is somehow simple, clear and with impact, giving rise to visual pleasure and not letting the message be lost with the brevity of a look.
Above all, the identity is everything that your organization is in and of itself, considering its structure, purpose, history and personality. In this set of factors we find the real corporate identity of the company. On the other hand, this is above all the result of all of the messages that the institution passes to the outside.
Finally, it is important to note that the passage of the Identity in the image is done through corporate communications. Thus, it is equally important to the Publicity, the politics of public relations, the decoration of the premises, the form of daily relationship, etc, etc.
Any action of communication from the Corporate Image should project, clearly, what the organization is and what is its purpose.
The Corporate Image of a company is thus, without doubt, an added value in terms of promotion of the company, making the investment bring a return in terms of credibility and recognition on the part of all stakeholders of the company, reflecting, of course, on their volume of business.
The corporate identity is an activity of graphic design that is in the realm of
branding, and that should always be done by professionals. The main objective of the corporate identity of a company is to reflect the values, vision and attributes the most important and distinctive of this and convey credibility, consistency, solidity and competence of the company and respectively of the products it sells or the services it provides.
A good institutional image should help to “pass” effectively positioning the company and the products or services you sell. A good corporate image is of utmost importance to help keep the brand in the mind of the client.
Our agency of design graph is fully dedicated to develop corporate identities, being that this aspect of communication should not be forgotten in the communication plan of the company.
See our
portfolio of branding, where you can find many examples of corporate identities.
The process of the creation of corporate identity 1 - Analysis and reflection of the positioning of the company in the market.
2 - Identification of the vector core of the brand and definition of the attributes that the corporate image should convey.
3 - Research the competition and think about the same (to relate with the positioning of the company).
4 - a Survey of fonts and the design and study of symbolism which can convey the desired attributes.
5 - Creation of mockups so that the client can evaluate.
6 - Approved the overall design of the corporate identity on the part of the client, we move to the phase of the preparation of other communication materials, and depending on the “depth” of the project contractor, there may be many phases.
