Communication Design for companies
"The Design is the key factor and differentiator for the creation of great brands. If you are looking for a source of innovation in your company, bet on the Design."
Tom Kelley, founder of IDEO
(the company was elected by Business Week, for 10 consecutive years as the best Design company in the USA) Develop communication strategies with integrated services is one of the main valences of the Designarte
TM. The communication design is for us a cross discipline and wide are not just “trying” to communicate. In addition to having to communicate, must produce an effect in your receiver.
A couple of many other challenges resulting from the globalization of markets, technological development, and the evolution of knowledge, companies are now required to invest in your image. Communication is, thus, decisive in the differentiation in the world of business, the pair production, management or finance. Today is not enough, you need to show what is to be done.
A good Plan of Global Communication is a powerful tool that supports investment decisions in this area, favouring the coherence, the continuity and the control of the messages that the company wants to convey to its various audiences.
In Designarte
TM we develop communication strategies, materialized in a communication plan that aims to answer, among others, to the following essential questions:
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Who communicates? Definition of the Company and its Products/Services as sources of the communication process.
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To whom? Definition of the target Audiences as receivers of the messages.
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What? Definition of the Messages they intend to convey.
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With what purpose? The definition of the Objectives of the Communication.
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How? Definition of the Mix of Communication, that is, of the means and media used to transmit messages.
The Mix of the Communication includes Advertising, Public Relations, Direct Marketing and Sales Promotion. Another key strand of the Communication is the Corporate Identity, consisting of the company name, logo and supplies, sentence, signature, tags, and signage.
The image of a company is, therefore, the outcome of all corporate messages issued through the various aspects in communication. Is the Communication that prints "personality" to the institutions and differentiates in a world of equals.
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Portfolio of Graphic Design, please contact us now and see what we can do for your business!
